What does the creator's attitude seem to be toward the image? They have zoomed in on the spoon full of mousse - making it the center of attention - and have worked to portray it in decadent detail.
Which media are used for this visual text? Images and words, no sound or videos.
What role is played by the words that accompany the visual text? They promote this idea of the desert being decadent and desireable. The word "decadent" is actually used towards the bottom. "It's Me O'clock" says that this is something you're doing for yourself; it's something that you want and deserve. And the large print, the ad's slogan, "It's time to give in" also enforces this message.
What does the visual text assume about its viewers and about what they know and agree with? It assumes that they actually enjoy dessert-food. The "60 decadent calories" part implies that the audience is calorie-conscious.
What overall impression does the visual text create in you? For me, the ad definitely makes the desert seem appealing. It is depicted to be rich and exciting. This is very different from the way that I would generally imagine Jello products to be, which is interesting.
What argumentative purpose does this visual text convey? It is an argument to convince you to buy their product.
What emotions does the visual evoke? Hunger!
How is the visual text composed? Where is your eye drawn first? My eye is first drawn to the large spoon of the dessert. It is situated in the center of the ad and is the largest thing on the page. My eyes are then drawn to the words "It's time to GIVE IN."
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